What the customer wanted
The objective of this action was to honor Nestlé’s commitment to ‘Feed a Better Future’ and to engage in the Nestlé for Healthier Kids project, which is always aiming for the betterment of the eating habits of families and to inspire kids to lead healthier lives around the world.
What we delivered
We connected Sandro Testinha from the NGO Social Skate, Juliana Oliveira from the Nestlé Foundation and Luisa Haddad from Pé de Feijão.
With the support given by Ju Oliveira and Luisa Haddad, we managed to convert a garbage point into a community garden and today we are empowering the community to take care and maintain the space in the long term with autonomy. In addition to implementing the garden, with more than 40 different types of seedlings, we built an irrigation structure, a declaration of compost, food and environmental education workshops for families and we will support them with technical assistance for 5 months.
And to give more potential to this blend we added another impact-maker: Ronaldo Land, who trains kids from the favelas to enter in the TV/cinema universe. He created for us a web-series to inspire other communities in Brazil to follow Testinha's footsteps.
Nestlé - FEEDING A BETTER FUTURE
Viabilization of the project
Pé de Feijão - SOCIAL ENTREPRENEURS AND REFERENCE IN SUSTAINABLE EATING
Revitalization of the vegetable garden
Technical capacitation and technical guidance
Opening of the garden + 2 workshops
Social Skate - REFERENCE NGO IN EDUCATION AND SPORTS FOR CHILDREN
Beneficiaries of the project
Ronaldo Land - DIRECTOR AND SKATER
Production of the web-series