CHALLENGES
Raise awareness about the Academia Assaí program, which supports nano and micro entrepreneurs within the entrepreneurial ecosystem.
THE PROJECT
Be engaging, innovative and impactful, through webseries and a new program: “Ambassadors of the Assaí Academy”.
Webseries with former winners to show how the prize changed their lives.
Focus of this content:
Inspire and disseminate what has already been done by the academy with other entrepreneurs. Webseries telling the impact of the award on the lives of former winners (focusing on personal empowerment), and having a call to action at the end for people to sign up and watch the content.
